Destination Vision & Positioning • 17/01/2026 Maximizing the impact of regional tourism office locations for destination marketing and development
Marketing & Communication Campaigns • 16/02/2026 Spain MICE excellence for regions and tourism boards
Marketing & Communication Campaigns • 27/02/2026 California trivia as a strategic toolkit for tourism boards and regions
Marketing & Communication Campaigns • 16/03/2026 Unexpected fun facts about Morocco in north Africa for tourism leaders
Destination Vision & Positioning • 28/04/2026 Awareness campaigns collapsed from 59% to 25%: what DMOs are abandoning and why it matters Discover how modern DMO governance is shifting from pure destination brand awareness to accountable destination management, with data-driven tourism strategies, networked DMOs and concrete examples from Sojern, Turespaña and Barcelona.
Marketing & Communication Campaigns • 27/04/2026 Biometric borders arrived April 10: the shoulder-season opening for secondary destinations Biometric borders are reshaping regional travel marketing in Europe. How DMOs and tourism offices can pivot now to capture traffic at secondary gateways.
Destination Branding • 22/04/2026 Retention is the new attraction: why the hardest-working DMOs spend more on returning visitors How DMOs can shift place branding tourism from attraction to retention, with metrics, CRM strategy and budget choices that build stronger destination brands.
Tourism Governance Models • 21/04/2026 Six weeks out from peak season: what the sharpest DMOs are doing that the rest aren't Discover why leading DMOs lock in governance, data and marketing strategy before summer, how to balance demand creation with capacity management, and which mid-May actions drive sustainable tourism outcomes.
Marketing & Communication Campaigns • 18/03/2026 Strategic warm places to go in November for tourism offices and regions How tourism offices and regions can leverage warm places to go in November, using climate data, partnerships, and targeted offers to extend the season.
