Tourism Data & Analytics • 17/06/2026 Tourism workforce shortages by the numbers: where the labour gaps hit hardest and which destinations are closing them
Marketing & Communication Campaigns • 08/07/2026 Q3 2026 travel forecast decoded: what the data signals mean for regional planners setting autumn shoulder-season strategy
Marketing & Communication Campaigns • 27/05/2026 Structured data is the new destination brochure: why DMOs that feed AI search engines will own the next traveler generation
Destination Performance KPIs • 29/05/2026 350 DMO leaders confirm the pivot: Sojern's 2026 survey reveals economic-impact measurement has overtaken awareness as the strategic north star
Destination Performance KPIs • 19/10/2026 Resident sentiment is becoming a board KPI: how to measure it without turning it into a vanity survey Learn how to turn resident sentiment into a board-level KPI for destination stewardship, with concrete survey specs, sampling guidance, mapping tools and governance models for DMOs.
Visitor Insights • 30/09/2026 How long do northern lights last during a single night, and what this means for destination data strategies Discover how long northern lights usually last, why aurora duration matters for tourism boards, and how destinations can use data, forecasts, and visitor insights to design credible, high-value aurora viewing experiences.
Visitor Insights • 30/09/2026 Strategic timing for Kilimanjaro summits: how visitor insights reshape destination planning How tourism offices and regions can use Kilimanjaro summit seasons, route data and AI driven analytics to plan visitor flows, design products and align destination strategies with real climber behaviour.
Economic Impact Studies • 30/09/2026 Events pay off in ways the ticket line never shows, and in costs it never shows either Why ticket revenue misleads on event tourism ROI, and how DMOs, cities and hotel GMs can measure real economic impact, displacement and net public return.
Marketing & Communication Campaigns • 30/09/2026 Four ways to prove a campaign moved visitors, and which one your stakeholders will actually believe How DMOs can prove tourism marketing ROI with four attribution methods, from exposure data to incrementality testing, and choose the approach boards will trust.
Tourism Data & Analytics • 30/09/2026 Small regions, thin data: how to build a credible visitor picture when you cannot afford a survey program How small tourism regions can use thin data, proxies and triangulation to build credible visitor analytics without expensive survey programs.
Economic Impact Studies • 06/09/2026 What a tourism satellite account tells a regional board, and where the national numbers stop being useful How regional tourism boards can use national tourism satellite accounts for credible visitor economy measurement, and where national economic impact numbers stop being reliable.
Tourism Data & Analytics • 26/08/2026 AI stopped being a content toy for DMOs: the real jump happened in data and insight work DMOs are shifting from AI for content to AI tourism data analysis, using machine learning and big data to drive real-time decisions, governance and visitor management.
Tourism Data & Analytics • 10/08/2026 Tourism satellite accounts are the gold standard: regional DMOs still count bed nights and hope for the best How regional DMOs can move beyond bed nights toward TSA grade tourism data analytics, with partnerships, tech stacks and credible economic impact reporting.
Tourism Governance Models • 27/07/2026 Japan tripled its departure tax to 3,000 yen: the clearest signal yet in the global visitor-levy acceleration Japan’s higher departure tax is reshaping how DMOs use travel levies to manage overtourism, fund infrastructure and influence route viability, visitor flows and competitiveness.
Visitor Insights • 07/07/2026 How ancient village identities around Nice shape modern visitor intelligence Discover how the historic villages around Nice, from Peillon and Peille to Èze and Sainte-Agnès, use their age and heritage to shape visitor insights, itinerary design, and sustainable tourism strategies along the French Riviera.
Open Data & Sharing • 02/07/2026 How a strategic map of northern France can power open data for tourism regions How northern France tourism boards can turn historical War Office maps into a shared open-data backbone, using regional spatial platforms, APIs and visitor intelligence to design coastal, heritage and urban routes across multiple French regions.
Tourism Data & Analytics • 19/06/2026 The DMO that owns its data stack outperforms the one that outsources it: a case for in-house analytics capability Discover why in-house tourism analytics is now a strategic necessity for DMOs, how to build data capability and governance, and how hybrid models with vendors protect control over tourism, visitor and hotel performance data.
Economic Impact Studies • 20/05/2026 The visitor economy beyond hotel rooms: how regions quantify tourism's second-order economic effects Learn how regional DMOs can move beyond simple visitor counts to robust visitor economy measurement that integrates tourism satellite accounts, input–output models, environmental limits and community value while keeping boards confident in the numbers.
Tourism Data & Analytics • 12/05/2026 Economic impact became the top DMO priority: the measurement gap is bigger than the industry admits Why do destinations with similar visitor numbers report very different tourism economic impacts? This article explains how data choices, multipliers and politics shape tourism analytics, and how DMOs can restore credibility with robust methods.
Tourism Data & Analytics • 24/04/2026 What tourism data analytics actually measure, and what they miss for regional destinations Learn how regional destinations can use tourism data analytics to connect arrivals, spend and sentiment, manage privacy, choose the right analytics stack and turn insights into measurable revenue impact.
Tourism Data & Analytics • 13/04/2026 How the wildlife of the Galápagos reshapes destination strategy for tourism boards and regions How the wildlife of the Galápagos offers tourism boards and regions a strategic model for wildlife centric branding, visitor management and conservation partnerships.
Tourism Data & Analytics • 11/04/2026 Strategic insights on the best places to travel in november for tourism boards and regions Strategic guide for tourism boards and regions on the best places to travel in November, optimizing cities, parks, events, and data driven partnerships.
Tourism Data & Analytics • 11/04/2026 Strategic places to go in Cuba for tourism offices and regional planners Strategic guide for tourism offices on places to go in Cuba, from Havana and Santa Clara to Cayo Coco and UNESCO heritage sites, with a focus on sustainable development.
Tourism Data & Analytics • 10/04/2026 Designing short and easier Camino de Santiago tours for regional tourism strategies How tourism offices and regions can design, manage, and market short easier Camino de Santiago tours while protecting heritage, dispersing flows, and engaging visitors.
