Destination Performance KPIs

350 DMO leaders confirm the pivot: Sojern's 2026 survey reveals economic-impact measurement has overtaken awareness as the strategic north star

Why economic impact has overtaken awareness as the top priority for DMOs, based on Sojern’s global survey of 350+ tourism leaders, and how French destinations can close the personalization and measurement gaps in tourism data analytics.

The benchmarks regional DMOs borrow from cities, and why half of them mislead

Destination Performance KPIs

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13/05/2026

The benchmarks regional DMOs borrow from cities, and why half of them mislead

Why city metrics mislead regional tourism development, and how DMOs can build regional-first dashboards, fix seasonality traps and use better data partnerships.

Destination Vision & Positioning

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28/01/2026

Enhancing visitor engagement with tourism office loyalty cards: strategies for destinations and regions

Explore how tourism office loyalty cards and digital loyalty programs enhance visitor engagement, support local brands, and drive regional tourism growth.