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Media & Influencer Strategy

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The DMO media mix is quietly rebuilding: display and TikTok are falling, paid social is carrying the load
Digital Promotion & Visibility
•
19/08/2026

The DMO media mix is quietly rebuilding: display and TikTok are falling, paid social is carrying the load

Discover how destination marketing organizations are rebuilding the DMO media mix around measurable traveler journeys, with Sojern’s latest figures on display, TikTok, and paid social performance.


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