Tourism Product Development • 16/07/2026 How château de Cassis can anchor high‑value tourism product development in Provence
Tourism Product Development • 03/07/2026 How french country towns can reinvent tourism products for long term value
Destination Performance KPIs • 13/05/2026 The benchmarks regional DMOs borrow from cities, and why half of them mislead
Tourism Product Development • 02/07/2026 Strategic product development along the Brittany coastline for next generation tourism
Tourism Product Development • 08/08/2026 How Lugana white wine can anchor high value tourism product development around Lake Garda Discover how Lugana white wine and the Lugana DOC near Lake Garda, Italy, underpin high-value eno tourism, from mapped cellar routes and pricing strategies to governance, branding, and international promotion.
Tourism Product Development • 08/08/2026 How Lugana white wine can anchor high‑value tourism product development around Lake Garda How destinations around Lake Garda can use Lugana white wine and the Turbiana grape to build premium tourism routes, experiences and branding while supporting sustainable regional development.
Tourism Product Development • 08/08/2026 How Côtes Catalanes wine can anchor high value tourism products for regional destinations Discover how to position Côtes Catalanes IGP wine as a strategic tourism product, with practical guidance for Offices de Tourisme on wine routes, partnerships, sustainability and regional branding in Roussillon.
Marketing & Communication Campaigns • 07/08/2026 Events as tourism infrastructure: why destinations that programme festivals outperform those that market landscapes How event-led tourism turns festivals into destination infrastructure, smoothing seasonality, reshaping demand, and outperforming landscape-only marketing for DMOs and regions.
Tourism Product Development • 05/08/2026 Designing high‑value tourism products around the most scenic vineyards in Napa How regional tourism boards can turn Napa Valley’s most scenic vineyards into a strategic wine tourism product, with curated routes, digital tools, sustainability, and governance models that protect landscape quality while growing visitor value.
Tourism Product Development • 05/08/2026 How to position Bordeaux’s left bank and right bank as strategic tourism products How to turn the classic Bordeaux Left Bank vs Right Bank debate into a concrete tourism strategy: segmentation by appellation, sample itineraries, education tools, and branding ideas for tourism boards and wine travel professionals.
Tourism Product Development • 02/08/2026 How Columbia Valley cabernet sauvignon can anchor high value wine tourism strategies Learn how Columbia Valley Cabernet Sauvignon functions as a strategic tourism product, with data-backed insights on AVA size, climate, governance, itineraries, sensory education and benchmarks like Quilceda Creek, Tamarack Cellars and Columbia Winery.
Tourism Product Development • 30/07/2026 How vinho do Porto can anchor high value tourism product development for destinations How vinho do Porto can anchor premium territorial tourism: lessons from the Douro Valley, ageing rules, IVDP regulation, sustainability, and practical steps for offices de tourisme to design high-value wine tourism products.
Tourism Product Development • 29/07/2026 How the Fredericksburg TX Food and Wine Fest can anchor high value tourism product development How the Fredericksburg Food & Wine Festival in Texas Hill Country evolved from a four-day wine fest into a year-round culinary tourism strategy, with lessons for regional tourism boards and offices de tourisme.
Tourism Product Development • 26/07/2026 Designing a Montepulciano wine tour strategy for high‑value regional tourism Strategic guidance for tourism boards and regional planners on designing, managing and promoting Montepulciano wine tours as a premium, sustainable wine tourism product in Tuscany.
Tourism Product Development • 25/07/2026 How La Viña wine festival can anchor high value tourism product development Discover how La Viña Winery Anthony New Mexico wine festival 2026 uses VIP experiences, layered tickets, live music, food trucks, and spring wine events to anchor regional wine tourism development and destination marketing.
Tourism Product Development • 22/07/2026 How eno turismo can reshape regional wine tourism strategies in Europe Discover how eno turismo and Spanish enoturismo turn vineyards, wineries, and rural landscapes into strategic wine tourism products for Spain, Portugal, and French regions, with data from ACEVIN 2022 and practical guidance for tourism boards.
Tourism Product Development • 19/07/2026 How Montepulciano d’Abruzzo wine can anchor high‑value tourism products for regions and tourism boards Learn how destinations can turn Montepulciano d’Abruzzo wine into a strategic tourism asset, with data-backed insights on production, routes, pricing, and visitor experiences in the Abruzzo region.
Tourism Product Development • 18/07/2026 How Bordeaux first growths can anchor high value tourism products for destinations Discover how tourism boards can turn Bordeaux First Growth châteaux into flagship wine tourism products, design premium itineraries, manage pricing and governance, and build sustainable regional visitor economies.
Tourism Product Development • 17/07/2026 How Loire Valley white wine can anchor high value tourism product development How Loire Valley white wine, from Sancerre to Muscadet, can anchor high-value wine tourism. Practical strategies for offices de tourisme, with key figures, case studies, and a call to create a shared Loire Valley wine tourism partner kit.
Tourism Product Development • 15/07/2026 How st tropez villas can anchor a new generation of coastal tourism products How Saint-Tropez villas shape high-value coastal tourism: data-backed insights for destination managers on clustering, product design, policy, sustainability, and service standards.
Tourism Product Development • 12/07/2026 How tourism boards can elevate south of France wedding venues into strategic destination products Strategic guide for tourism boards on positioning South of France wedding venues as high-value destination products, with regional mapping, infrastructure planning, branding, sustainability and a concrete Château de Berne case study.
Tourism Product Development • 10/07/2026 Strategic pathways to elevate wedding locations in the south of France Discover how wedding locations in the south of France drive high value tourism, from strategic venue mapping and multi day experiences to accessibility, iconic estates, sustainability and key market figures.
Tourism Product Development • 07/07/2026 Reframing tourism product development around small villages in France How small villages in France can anchor high-value regional tourism products: evidence-based strategies on themed itineraries, governance, gastronomy, and Les Plus Beaux Villages de France for sustainable rural development.
Tourism Product Development • 30/06/2026 Designing meaningful journeys across the battlefields of France for regional tourism growth Strategic guide for offices de tourisme on developing respectful, sustainable tourism around the battlefields of France, from Somme and Verdun itineraries to remembrance, education, and regional cooperation.
